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Company Profile | About Mickey Schaefer | MSA Expert Associates | Contact Us |
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ABOUT MICKEY SCHAEFER
Mickey Schaefer, CAE President Mickey Schaefer & Associates LLC A proven leader and visionary, Mickey Schaefer brings a fresh, innovative perspective to meet the unique needs of each client. Her energy and experience have transformed industry thinking and have helped organizations focus on two critical ingredients of success – an unrelenting focus on key objectives and strategies and an unwavering commitment to return value to stakeholders. ENERGY • EXPERIENCE • INNOVATION
Mickey Schaefer has been involved with association management and the meetings industry for over 30 years. She began her career with ten years of service as Executive Director of the Missouri Academy of Family Physicians, and then branched into the supplier side of the industry as National Sales Manager for the Convention & Visitors Bureau of Greater Kansas City. She received her designation as a Certified Association Executive (CAE) in 1981 from the American Society of Association Executives (ASAE). In 1984 she joined the staff of the American Academy of Family Physicians (AAFP -- $75 million budget; 400 staff) serving first as Director of the Membership Division, then Director of the Meetings & Conventions Division. She also served as Exhibit Manager and, later, Convention Manager for the AAFP’s Annual Scientific Assembly ($9 million budget; 20,000 attendees; 600,000 g.s.f. exhibit space) before being promoted to Vice President. From 1996 to 2005 she served as Vice President over five AAFP divisions, including Administration, Meetings & Conventions, Membership, and Strategic Planning & Marketing, where she was responsible for 110 staff and a budget of $45 million. While a Vice President at AAFP she directed the organization’s market research and strategic planning efforts and was responsible for shifting the Board of Directors toward a strategic governance model. She completed her Graduate degree with an emphasis in Marketing and Organization Development in 1995 and served in a variety of volunteer and leadership positions while residing in the Greater Kansas City area, including the Big XII Conference, the Kansas City Society of Association Executives, the PCMA Heartland Chapter, and the Board of Directors of the Greater Kansas City Convention & Visitors Bureau. Schaefer has been named among the 25 Most Influential in the Meetings Industry by Meeting News magazine on three occasions, most recently in 2005. She has held numerous influential leadership positions within the meetings industry and association community, including serving on the board of directors for the Healthcare Convention & Exhibitors Association, past Chairman of the Board of the Professional Convention Management Association (PCMA), and Director on the PCMA Education Foundation Board of Directors. She was honored by PCMA in 2003 with the Foundation’s Professional Achievement Award. Schaefer is currently leading an initiative to standardize the meetings, conventions, and exhibitions industries as Chair of the APEX (Accepted Practices Exchange) Commission of the Convention Industry Council (CIC), an influential organization comprised of the top 31 organizations within the meetings, conventions and exhibitions industry. In 2003 she was selected by her peers to become an ASAE Fellow—a prestigious group of top association leaders within the American Society of Association Executives (ASAE). Most recently, she was selected by the CIC to be inducted in 2006 into the prestigious CIC Hall of Leaders, which honors the industry’s outstanding leaders and innovators. A seasoned, industry professional, Schaefer is currently living in Tucson and is devoting her consulting practice to efforts which have a profound impact on the meetings industry, tourism, and associations. |
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