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Guiding the Strategic Direction of Tourism

TOURISM

Why Use MSA?

MSA realizes you have a choice of consultants. Mickey Schaefer’s unique background provides a fresh perspective to MSA’s clients.  Here are a few highlights as to what MSA can bring to you:

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Industry leader with high visibility and respect within the industry.  CIC Hall of Leaders Inductee 2006.

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Seasoned meeting planner with over 30 years meetings and conventions experience.

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Graduate degree (M.A.) with emphasis in marketing; extensive marketing background with knowledge of the importance of a solid marketing mix.

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Experience in all aspects of market research, including focus groups and facilitation.

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Understanding of CVB and tourism operations and issues, with direct experience as a CVB National Sales Manager and Director on a major CVB Board of Directors.

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Extensive knowledge and experience with industry issues and trends.

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Thorough knowledge of tourism and the forces shaping this growing and dynamic industry.

 

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