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MSA Expert Associates

MSA EXPERT ASSOCIATES

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R. Michael Lawler, Ph.D., CAE

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Patrick A. Tierney

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Christine Whorton, MHA

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Michael Letcher, CPA, CISA

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Michael E. Gallery, PhD, CAE


R. Michael Lawler, Ph.D., CAE

Learning & Instructional Systems

Following careers in higher education and association management, Dr. Lawler recently established an education and learning-organization consulting firm, Lawler & Associates Consulting.  He has more than 25 years experience in planning, developing, implementing, and evaluating education, leadership, and professional development programs as a university administrator and faculty member, association executive, and consultant to companies and not for profit organizations.  His accomplishments include:

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Developing certification programs for front-line hospitality employees and volunteers, commercial-investment real estate specialists and real estate property appraisers.

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Developing national program standards and benchmarks for community-based, volunteer caregiving programs for the elderly.

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Facilitating strategic planning processes for more than 25 local, state, and national organizations.

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Establishing the body of knowledge for retirement annuity sales professionals for Traveler’s Insurance Company, Inc.

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Developing data-gathering and information management systems to certify adherence to continuing certification requirements for the Joint Commission on Accreditation of Health Care Organizations.

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Serving as administrative liaison to professional associations, accrediting bodies, and regulatory agencies as a Dean at the University of Texas Health Science Center.

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Teaching educational psychology, evaluation, and platform-teaching skills in teacher preparation programs for health professionals.

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Performing applied research to operationally define clinical competence of respiratory therapists and developing evaluation measures keyed to the research and training programs for evaluators.

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Serving as chief staff liaison to state licensing and regulatory commission and the state’s academic and research community with respect to education standards and licensure requirements for real estate salespersons.

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Redesigning a credentialing program for real estate professionals based on role delineations and practice research, curriculum development, and instructor training.

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Leading a national effort to create a new certification program for executives of state and local real estate associations.

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Teaching management and leadership courses in an executive MBA program.

Lawler & Associates Consulting specializes in: a) strategic planning; b) facilitating focus group and expert panels; and c) leading the processes of designing and developing education and training programs that meet clear objectives.  Lawler earned his doctorate in instructional systems at Florida State University and he is a Certified Association Executive – a designation conferred by the American Society of Association Executives.

A seasoned association executive, educator, and facilitator, Dr. Lawler combines a relaxed, insightful approach that provides Mickey Schaefer & Associates with a uniquely fresh perspective.

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Patrick A. Tierney

Convention & Tourism Consul

Patrick Tierney is a 45-year veteran of the tourism industry.  His career in tourism began in 1960 as a room clerk for St. Louis’ Chase Park Plaza Hotel where he quickly learned the value of tourism and customer service.  Promoted to sales positions at the hotel and later at the St. Louis Convention & Visitors Bureau, Pat continued his career climb.  His passion for the industry culminated in his being named as President of two major CVBs -- the Convention & Visitors Bureau of Greater Kansas City and the Metropolitan Tucson Convention & Visitors Bureau.

During his tenure as President of the two CVBs, growth was dramatic, resulting in increased tourism spending, hotel occupancy, and job creation.  Under his direction, funding grew over 100% and the voluntary membership programs grew from 250 companies to nearly 1,000.  Both CVBs won many national awards.  Throughout his career, Mr. Tierney has also served on many local, regional, national and international organizations’ boards of directors.

Since his retirement in 1999 from the Tucson CVB, he has been a partner in The Golfe, a 1,000-member association which promoted golf in the hospitality industry, until the firm was sold to a Washington D.C. company.  Mr. Tierney was also a partner in Exhibitor Visibility Worldwide, a well-known industry convention publishing company specializing in the medical meetings market, which was sold in 2004 to a New York publishing firm.

An energetic and knowledgeable industry veteran, Pat brings a wealth of experience to Mickey Schaefer & Associates, along with an unwavering passion for the tourism industry.

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 Christine Whorton, MHA

Management Consultant

Christine’s career in health care began as an admitting clerk at the Ohio State University Hospitals in Columbus, OH as she worked her way to a bachelor’s degree from OSU. Later she was Assistant Director of Nursing Administration at the George Washington University Medical Center in Washington, DC. While in that position Christine earned a master’s degree in health planning in 1980.

After earning the master’s degree, Christine became Director of Professional and Government Affairs for the American Association for Clinical Chemistry, Inc. where she directed the association’s membership, professional and government affairs divisions. For her outstanding service she was awarded The Presidential Citation in 1986. Later in 1986 Christine joined the Executive Offices of the American Association of University Women, Inc. and the AAUW Educational Foundation, Inc. in Washington, DC. Her responsibilities included coordination of seven department heads in implementation of association-wide procedures and programs and strategic and long-range planning for the 150,000 member association and foundation.

From 1988 to 1989, Christine was Executive Director of the National Association of Foreign-Trade Zones, a trade association with 300 member organizations, where she was responsible for budgeting and financial management, government relations, lobbying, and membership development.

In 1990 Christine formed Christine Whorton and Associates (CWA) to provide management consulting services to not-for-profit organizations and associations. CWA’s clients have included the American Association for Clinical Chemistry, the American Diabetes Association, the American Association for University Women Educational Foundation, the La Reserve Community Association, and The Endocrine Society. In the past fifteen years CWA has provided these clients with professional services such as executive support to association committees, creating and operating an employment exchange and job placement services, developing fund raising and accounting procedures, marketing and organization management services.

Christine is an experienced association manager and through her firm provides consultation in finance and administration, personnel management, membership development and administration, government affairs, publications, meeting planning and education, marketing, public relations, and board and committee management.

With her diverse background in association management and her expertise in strategic planning, Christine is an outstanding contributor to the Mickey Schaefer & Associates team.

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Michael Letcher, CPA, CISA

Consultant – Research/Analysis/Systems

Michael Letcher brings many years of experience to Mickey Schaefer & Associates from the information services, database, and analytical industries.

After completing his accounting and computer education, he combined his credentials as a Certified Public Accountant (CPA) and Certified Information Systems Analyst (CISA) and entered the glamorous world (pun intended) of data process auditing.  In search of opportunities to "do the work," instead of critique it, he ended up at Cerner Corporation, a major healthcare information systems company based in Kansas City.  While at Cerner he helped build their first information service, which clients used to compare their hospital's financial and clinical performance to their peers.  Mike quickly earned a position as Enterprise Managing Director of HealthFacts, the information service subsidiary of Cerner's at the time.

From there, Mike pursued the opportunity to apply his skills and get in on the ground floor of a high-tech startup in the data warehousing, data mining, and analytical software space, called Digital Archaeology.  He managed projects to implement the patented technology, creating analytical solutions for many different industries including the areas of finance, database marketing, publication management, media/advertising, and e-commerce.  After the high-flying tech days had peaked and an acquiring company had closed its doors, Mike focused his efforts on a major turn-around at a local research company as Vice President of Technology and Innovation before starting his own consulting company, Sense of Life Solutions, Inc.

His experience allows him to offer a wide variety of services, including systems analysis, process review and analysis, database development and management, market research, and systems procurement or conversion analysis.

Mike’s technological expertise, combined with his knowledge of research and his passion for quality, make him an integral part of the Mickey Schaefer & Associates team.

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Michael E. Gallery, PhD, CAE

Performance Improvement Consultant 

Dr. Gallery combines his nearly 24 years of experience as an association executive with his academic training in human performance technology to bring clients expertise in strategic planning, team building, program evaluation, leadership training, staff and volunteer performance development and evaluation as well as group facilitation.

During his career with the American College of Emergency Physicians, Michael held a variety of positions, including 14 years as the College's chief operating officer.  Before starting his own company as founder and President of OPIS (Organizational Performance Improvement Systems), he introduced numerous innovations at the College including the development of a data driven strategic planning process, a staff bonus incentive plan, performance based budgeting and staff performance goals tied to the College's strategic plan.

Michael has also had a long history of leadership in the association management profession. During his career he has:

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Authored more than 40 books, magazine and journal articles

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Served on three different journal editorial boards.

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Served on several boards of directors and currently serves on the Board of the Center for Association Leadership.

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Served on the CAE (Certified Association Executive) Commission of the American Society of Association Executives (ASAE) and is currently its Immediate Past Chair

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Presented at over fifty national and international meetings in his career.

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Selected as an ASAE Fellow , the prestigious “Think-Tank” for the association community.

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Awarded the Association Executive Excellence Award by the Texas Society of Association Executives (TSAE)

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Awarded honorary membership in the American College of Emergency Physicians – the highest honor awarded by the College to non-physicians

Michael is currently serving as the chair of the Center for Association Leadership's Measures of Success Project. This landmark research effort in association management is applying the work of Jim Collin's Good to Great to association management. By comparing good associations to visionary associations the measures task force will identify those factors uniquely shared by visionary associations. Michael and the task force have met with Jim Collins on three different occasions — Jim remains an enthusiastic supporter and special advisor to the project.

“Mick" has worked with a variety of clients on strategic planning and performance issues including hospitals, school districts, associations and professional corporations

His association background, combined with his passion for strategic alignment and performance improvement, make him a natural fit wit MSA.  Dr. Gallery will bring special expertise to MSA’s commitment to evolving today’s association into tomorrow’s Strategy Focused Organization, committed to staying strategy focused and aligned to organizational vision and mission.

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