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MEETINGS INDUSTRY

The Pulse of the Planner

MSA specializes in staying in tune with the issues and trends impacting the meeting planning profession and the meetings industry.  With Mickey Schaefer’s 30-year background as a meeting professional, MSA focuses on meeting client needs while monitoring emerging shifts in the meetings industry and, most importantly, meeting planner needs and preferences.

Through research, 1:1 discussions with top meeting professionals, and MSA-facilitated Customer Advisory Boards, MSA is one of the industry’s expert resources for information on The Pulse of the Planner.

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