Guiding the Strategic Direction of Tourism

TOURISM

	The Certified Tourism Ambassador^TM Program – Front-line Tourism & Hospitality Training – Enhancing the Visitor Experience^TM
	Strategic Alignment – Achieving your Mission by Becoming Strategy-Focused
	Strategic Board Governance
	Destination "Product Development"
	Marketing Your Destination
	Research
	Why Use MSA?

Mickey Schaefer, CAE
CIC Hall of Leaders, 2006 Inductee
ASAE Fellow, 2003

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